January 2017 PEPC Meeting 

Date:         Wednesday, January 4, 2017
Time:         5:00 pm to 7:30 pm
Location:    Crowne Plaza
1221 Chess Drive, Foster City, CA
RSVP by:    December 28, 2016
Please click here to go to our online registration form.

Digital Marketing Strategies for Measurable Results
with Michael Neuendorff & David Mitroff, Ph.D.

This information-packed Email Marketing and Social Media workshop will review the essential strategies and best practices a business professional or organization can use to get started or take their business development and marketing efforts to the next level. We will cover both high level and step-by-step actions items you can implement today to create more brand awareness, strengthen customer loyalty and generate new opportunities.

The presentation will include:

• How Email Marketing is the most cost effective way to create top of mind sales
• What social media marketing really is and why it’s important
• Various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization
• How other businesses are using these low-cost tools to gain visibility, develop relationships, and drive sales and engagement
• How to incorporate it into your business life without losing productivity

About our Guest Speakers

Michael Neuendorff  Mr. Neuendorff is the president of Speak Well and Sell, a firm specializing in public speaking coaching and instruction as well as online marketing consulting and execution. Michael is a popular Bay Area speaker and has been training business people on the use of online marketing tools since 2010. He formerly taught for San Francisco State University in their Social Media Certificate program and is the former social media adviser for the San Francisco and Silicon Valley Small Business Development Centers. Michael has an active YouTube channel (40,000 views and counting) with many videos on his topics of choice.

David Mitroff, Ph.D.  Mr. Mitroff is the Founder and Chief Consultant of Piedmont Avenue Consulting, Inc. where he advises clients including law firms and financial advisors on leveraging technology for business development and increasing brand awareness. David has an extensive educational background, which includes a Doctorate in Clinical Psychology with coursework in Legal Studies and Marketing providing a foundation for excellent critical and analytical thinking and business strategy. Dr. Mitroff is also an Entrepreneurship and Marketing Instructor courses at University of California, Berkley and is a Google Mentor for the Google Launchpad Accelerator.